Social Media Director – Ryerson University

Social Media Director

Students Offering Support (SOS) is a youth-driven charity that ‘elevates education and ignites leaders’, locally and globally. Since 2008, our programs have been delivered on more than twenty-five campuses across Canada and 12 countries around the world, supporting an engaging 10,000 past volunteers and supporting an estimated 250,000 youth globally. Our most popular programs include: Exam Aids, Outreach Trips, Textbooks for Change, and the MCAT for Social Impact Scholarship!

Role Description:

As the Director of Social Media, you will be responsible for supporting all social media and online marketing initiatives. You will ensure target audiences are reached through online groups, pages, and work with the Sponsorship team to ensure there are posts for SOS in related club groups and pages. This job entails 1 – 4 hours commitment weekly, which includes the attendance of events and meetings.

  • Responsible for planning, preparation, and execution of a successful social media
    marketing plan for all Ryerson SOS’s events, news, announcements, and more.
  • Will gather and interpret data analytics to measure the effectiveness of social media posts and overall strategy.
  • Will be responsible for engaging with all social media interactions in a timely manner.
  • Implement creative marketing strategies to enhance Ryerson SOS’s brand image, as well as increase brand awareness and engagement.
  • Provide media coverage for Ryerson SOS events.
  • Meet marketing deadlines and complete assigned tasks in a timely manner.
  • Support the marketing team in developing an effective marketing campaign.
  • Other responsibilities will be added, ad hoc.

Desired Skills and Experience:
  • Display a strong sense of commitment and proactiveness
  • Understands social media platforms
  • Strong communication, organization, attention to detail
  • Self-motivated, able to work collaboratively and independently
  • Experience with Adobe Photoshop/ is an asset
  • Previous graphic design experience is an asset

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Last modified: October 17, 2021

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